ABOUT US
A PIONEER AND BUSINESS LEADER
Hi-Las Marketing Corporation is a pioneer in the Philippine Fruit and Vegetable industry. Founded in
1976, Roberto C. Amores' passion for the Philippine Super Mango propelled its growth from a local
fruits and vegetable trader to one of the country's highly diversified grower, exporter and processor,
backed by more than 30 years of experience and a group of satisfied international customer-partners
in Japan, Korea, USA, China, Netherlands, Germany, UK, and Hong Kong.
Hi-Las' Philippine Super mangoes undergo extensive tree-to-table processes to maintain its natural
highly nutritious and flavorful characteristics and ensure safe eating quality. The company implements
Good Agricultural Practices (GAP) in all its accredited farms that make up its nationwide network of
supply for Hi-Las mangoes and vegetables, effectively regulating the use of chemicals from flowering
to harvesting, with consistent monitoring of traceability in every kilo labeled under the Hi-Las brands.
STATE OF THE ART VHT FACILITIES
To comply with the stringent regulations and phytosanitary requirements of major markets like Japan,
Korea, USA, China and Australia, the company has invested substantially in a state-of-the-art, highly
computerized Vapor Heat Treatment facilities, equipped with special sensors and precision,
instrumentations designed to regulate the heat treatment process, against fruit flies, while preserving
the superior quality and longer shelf life of the mango fruit.
A FULLY DIVERSIFIED AGRI-BUSINESS COMPANY
Hi-Las started the diversification program with frozen mango solids (Halves and Dice) and frozen
purees. In 2002, the dried fruits line was commercially launched, a product of several years of
research and development.
Driven by demands of its discriminating customers, these diversifications attained full expansion and
modernization in the new 10,000 sq. m. processing complex located at the Special Economic Zone
(PEZA), at FTI, Taguig City (Metro Manila).
The new IQF facilities with its modern IQF tunnel freezer expand the annual capacity of the company
to produce 1,200 metric tons of fruits and vegetable solids. A juice and sweetened puree bottling line
compliment these expansions.
The fruit dehydration line has ten dryers with aggregate capacity of 5 metric tons per 24-hour drying
cycle (annual capacity 2,000 metric tons). These modern steam heated dryers, are equipped with
temperature and humidity sensors which effectively check cold spots thereby ensuring more uniform
moisture contents and chewy softness of dried fruits.An in-house laboratory equipped with modern
analyzers and other physico-chemical test instruments ensures high conformity of process materials
and final products to quality standards and specifications.
A HACCP CERTIFIED COMPANY
Hi-Las is also HACCP certified, by no less than the internationally recognized certifying company TUV SUD PSB Philippines Inc. It continues to implement the strict guidelines in Good Manufacturing Practices (GMP), particularly in facilities' sanitation, CIP and worker hygiene. An in-house laundry outfit ensures consistent hygiene in workers' uniform and clothing. Hi-Las is also HALAL certified and soon will be aiming for ISO 22000, Kosher; Food Safety Management System, IFS (International Food Safety) and BRC (British Retail Consortium) accreditation.
VEGETABLE FARMING FOR EXPORT
To provide solutions to the issue of reliable supply of export quality Fresh Okra to its major Japanese
customers, at seasonable price, Hi-Las established its own production farm and a dedicated modern
packing facility, supported with a cold chain post harvest system. The company's 2.5 hectare Nucleus
Farm is GAP certified for fresh okra production.
The model farm is further complemented with contract growership agreements with a network of
trained okra farmers which are accredited to adhere to Good Agricultural Practices and the use of
acceptable chemicals and farm inputs.
HI-LAS QUALITY COMMITMENT
Quality Means Survival—the simple operating principle that aptly captures
Hi-Las' corporate values and steers the company's direction and mission to provide for total
customers satisfaction. It is committed to continuously improve and innovate its products
and prioritize quality to stay competitive in the global market.
Vision Statement
To be the preferred Filipino food company by its global customers committed in supplying the highest
quality , consistently safe, nutritious fresh and processed fruit and vegetable products.
Mision Statement
Hi-Las Marketing as the "Total Agribusiness Specialist" company driven by its customer needs, is
committed to continuously create an effective and sustainable synergy, cultivating sense of pride and
trust among its farmers , producers, suppliers and people to provide consistently safe and high quality
food products at best value.
Corporate Philosophy and Ideals
In pursuit of our Vision-Mission and to build the speed of trust among our customers, our people and
stakeholders, we will act and live by the following philosophy and ideals:
We adhere to the international grades and standards to ensure safe, hygienic and healthy food for our
global customers.
We adapt to innovative technologies and quality improvement to provide world-class performance
at best value to our global customers.
We adhere to the highest ethical conduct in all of our business dealings.
We are committed to ensure the wellbeing of our people, communities and environment and to
provide our shareholders with superior returns over the long term.
Hi-Las is a proud member of the following organizations:
